Phases of the Moon: #MoonWalkToPhases Promo Video
We conceptualized the video around the thought of ‘Moonwalking to Phases’.. and naturally enlisted the king of pop for inspiration. For the soundtrack, we collaborated with a pair of Phases artists who happened to be based out of our hometown. Roxy Roca provided a solid drum/bass track while Wood & Wire (featuring Billy Bright on mandolin!) gave us the acoustic bluegrass feel that we were looking for — then we were able to throw some of our own music-production skills into the mix to create an interesting Billie Jean cover – evoking the hybrid ‘Space Grass’ vibe of the festival. We brought everything home with some Phases 2014 b-roll footage captured by our homies TourGigs, Aaron Weiss, Spencer Peeples, and Josh Agajanian.
We rolled out a 15 sec instgram version as well.
Phases of the Moon 2015 Festival Website
We built upon the site we had created for the 2014 festival — freshening up the look and feel to match this year’s brand evolution, improving the responsive features and mobile navigation, and just streamlining the UI/UX overall.
The site is powered by a highly customized wordpress CMS back-end — with api features to integrate with mobile apps, easy management of tickets, artists, performance shedules, FAQ’s, and all the various festy details that are key to an keeping patrons informed.
Phases of the Moon Festival: One Small Step for Jam
Phases of the Moon Music + Art Festival
AIRSHP designed, built and managed the website for this first-year festival in Illinois that featured a stellar lineup of renowned jam, rock, funk, and bluegrass bands such as The String Cheese Incidenent and Widespread Panic. The website is based around a festival-optimized, custom wordpress theme that features CMS capabilities for managing the lineup, schedule, FAQ’s and much more. The front end is responsive and mobile-optimized.
In addition, we built a custom-API integration that syncs lineup and schedule data with the Phases mobile app (built by our talented friends at Aloompa). AIRSHP managed all social media marketing for the festival as well – a broad effort of brand-awareness building and targeted marketing across all major social platforms.
The Boundaries Have Been Erased
between print, web, video, interactive, marketing, advertising, social media, story-telling, UX... bosses, employees, customers, fanboys, haters, creators, consumers... digital, traditional, brick & mortar, mobile, local, global, ancient, brand-new...
A New Language Has Emerged
It’s a conversation started by your brand yet carried on by your customers and the world at large. Power belongs to those who can elevate technology with great design, then weave the pieces into a compelling experience,
We Speak The Language
We are tapped in - finger firmly on the pulse. We pull it all together. We deliver a singular vision that is inspired, intuitive and effective.
WE ARE AIRSHP // A BOUTIQUE DESIGN SHOP FOUNDED BY TWIN BROTHERS IN AUSTIN, TX.
It Runs in Our Veins
We come from a family of fearless creatives and successful entrepreneurs, each of us have well over a decade of professional experience in the web, design, media, advertising, and music industries.
- AIRSHP Founders Evan & Dustin Bozarth
Yeah, We Do That
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