AIRSHP

We conceptualized the video around the thought of ‘Moonwalking to Phases’.. and naturally enlisted the king of pop for inspiration. For the soundtrack, we collaborated with a pair of Phases artists who happened to be based out of our hometown. Roxy Roca provided a solid drum/bass track while Wood & Wire (featuring Billy Bright on mandolin!) gave us the acoustic bluegrass feel that we were looking for — then we were able to throw some of our own music-production skills into the mix to create an interesting Billie Jean cover – evoking the hybrid ‘Space Grass’ vibe of the festival. We brought everything home with some Phases 2014 b-roll footage captured by our homies TourGigs, Aaron Weiss, Spencer Peeples, and Josh Agajanian.

We rolled out a 15 sec instgram version as well.

AIRSHP designed, built and managed the website for this first-year festival in Illinois that featured a stellar lineup of renowned jam, rock, funk, and bluegrass bands such as The String Cheese Incidenent and Widespread Panic. The website is based around a festival-optimized, custom wordpress theme that features CMS capabilities for managing the lineup, schedule, FAQ’s and much more. The front end is responsive and mobile-optimized.

In addition, we built a custom-API integration that syncs lineup and schedule data with the Phases mobile app (built by our talented friends at Aloompa). AIRSHP managed all social media marketing for the festival as well – a broad effort of brand-awareness building and targeted marketing across all major social platforms.